General Management, Product Strategy and Content Programming Executive
Select projects are detailed here. More information on request. You can contact me at feedback at hurwi dot net.
Launched a guide to the holiday movies including reviews, images and high-definition video. Integrated Bix voting and movie popularity with Yahoo! Movies users, which allowed comparison with box office numbers. Doubled the number of video streams and revenue acquired through sponsorship from Holiday Movie Guides in previous years. Sponsorship sold to Phillips - included integrated Phillips Ambilight television experience.
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Monetized concept of exclusive trailers by developing Premieres program around all new trailers. Initial sponsor, Phillips, also required their own hub showing the trailer integrated into an Ambilight interface.
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Redesigned home page of Yahoo! Movies fit into new Yahoo!-wide look-and-feel. Resulted in an increase of revenue due to added sponsorship opportunities and better content exclusives due to the ability to highlight more trailers with bigger promotions.
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Reinvented Yahoo!s Oscars coverage resulting in double the revenue to Yahoo! Movies year-over-year, while increasing uniques by 50% and pageviews by 30% and receiving 112 million pageviews in a single day - the biggest single day of the year for Yahoo! Movies. Added features like user voting, expert picks, expert blog, better photo browsing experience and more efficient and usable editorial tools. Site was sponsored over multiple years by JC Penny.
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Launched a guide to the summer movies including reviews, images and high-definition video. Integrated Bix voting and movie popularity with Yahoo! Movies users, which allowed comparison with box office numbers. Doubled the number of video streams and revenue acquired through sponsorship from Summer Movie Guides in previous years. Sponsorship sold to Helio.
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Launched high-definition video at Yahoo! making Yahoo! Movies the largest distributor of high-definition trailers on the web at that time. Integrated high-definition trailers throughout Yahoo! Movies while also developing sponsorship opportunities to allow for purchase from brands wanting association with bleeding edge technology.
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Monetized red carpet pictures by creating a mini-site with sponsorship bringing together photos from premieres of movies. These photos were previously much harder to find on the Yahoo! Movies site but were something that users have a large appetite for. Once launched, the Red Carpet mini-site received an average of 2 million pageviews per day.
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Managed and launched Yahoo!-wide campaign for Mission:Impossible III, including live video of the Red Carpet, user-submitted questions for Tom Cruise and exclusive videos.
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Developed prototype for mashup of Google Maps and movie showtimes.
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Integrated movies into Buzznet by designing and building site and templates to house and promote movie content. This included a branded hub for each movie to promote exclusive content negotiated. Worked with studios to acquire content.
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Created branded promotions around theatrical release of Beowulf including a "Week of Beowulf" where new exclusive content was debuted every day for a week.
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Launched contest and negotiated exclusive content around I'm Not There DVD release where users could win guitars used in the movie.
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Managed product strategy and development for movie download service.
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Created online educational tool aimed at educating Intel employees about new Intel servers.
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Developed music beat-matching game to advertise launch of Dodge Neon to college students.
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Developed interactive learning system for Chrysler dealers to learn about new four-wheel-drive systems. Included quizzes, strategy puzzles and a 3D rendered driving game.
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